Stop Losing Jobs Between the First Call and Final Payment
The Growth Engine connects your website, business phone, customer records, estimates, booking, quotes, payments, and follow-up, so fewer jobs slip through the cracks and you see which advertising brought in the jobs that paid. Built for home-service contractors in Toronto and the GTA.
You're busy doing the work. The phone rings while you're on a roof. A quote goes out and nobody follows up. A finished job sits unpaid. A happy customer never gets asked for a review.
None of that means your crew does bad work. But each one costs you money.
The Growth Engine connects every step from finding a customer to getting paid.
Know Which Advertising Brought In Paying Work
Your ad company can tell you how many people clicked. Your website can tell you how many visited. Neither can tell you who paid.
The Growth Engine follows each customer from the ad, search, or referral that brought them in to the payment on their job, on one customer record. The report credits each source only with the payments it can be shown to have brought in.
Revenue with no recorded source stays on its own line, and estimates are labelled as estimates.
You move your ad money toward what paid, not what got clicked.
Reporting is planned. See what's ready today.
What Is the Growth Engine for Contractors?
The Growth Engine is software and marketing for home-service contractors in the Greater Toronto Area (GTA), built and run by Strategic Mind.
It brings your website, business phone, customer list, estimates, booking, quotes, payments, automatic follow-up, and reporting together, and traces each paid job back to the advertising that brought it in.
You follow each customer from their first visit to your website to the finished job and final payment, on one customer record.
It suits small home-service businesses, from one owner with a truck to several crews at different job sites, in roofing, plumbing, electrical, HVAC, and other home trades.
Where Is Your Contracting Business Losing Jobs?
You notice when a big job goes wrong. The small losses are harder to see, because they happen between jobs, calls, and paperwork.
- Calls you couldn't answer. You're driving or working. The homeowner gets voicemail and calls someone else.
- Leads nobody followed up. Someone asks about a job, and it gets buried under other work.
- Quotes that go cold. You send a price, the homeowner goes quiet, and nobody checks back.
- Visits that take extra calls. Customers need to book, confirm, or move a visit. Each call pulls you off the job.
- Invoices that sit unpaid. The work is done, but collecting is one more thing to remember.
- Reviews nobody asks for. The customer is happy, but nobody asks while it's fresh.
How the Growth Engine Works
The Growth Engine covers eight steps, from first search to repeat work. Most of the routine messages go out on their own, and you handle the talks that need a person.
- Marketing: your website and ads put you in front of local homeowners when they're ready to hire.
- Phone: every crew phone rings, and a missed caller gets a text back.
- Estimate: homeowners see a price on your website before they call.
- Online Booking: customers book site visits online, with no phone tag.
- Quote: a detailed quote goes out, with a reminder if the customer goes quiet.
- Payment: payment requests and reminders go out on their own.
- Campaigns: review requests and maintenance reminders bring past customers back.
- Reporting: see which advertising brought in paid jobs, and which revenue has no recorded source.
One Customer Record Connects the Entire Job
A homeowner visits your website, calls about a repair, and asks for an estimate. Their name, the first conversation, the quote, and the payment all sit on one customer record.
Your crew sees what they need, and the automatic follow-up uses the customer's current status to decide what goes out next.
Less searching. Less typing things in twice. Less work falling through the cracks.
What Does the Growth Engine Cost?
There are two ways to pay for the Growth Engine.
Performance Plan
Your business joins a shared website for your region. Your service area is a list of postal areas, like M4C, and no other company in your trade gets them. Requests for jobs in your service area come only to you.
$500 to start, then 6-12% of paid jobs the website brings you.
Your rate depends on your Google rating. You pay as the website brings you work.
Fixed Rate Plan
$1,000 a month, with a $500 setup fee.
You get your own website and the Growth Engine for one fixed monthly price.
Both run the same Growth Engine. They differ in who owns the website, how much you can change it, and how you pay.
The listed price covers the whole plan. Anything extra is optional.
You can start today with the parts that are available now or in testing. Planned parts are added at no extra cost as they're ready. See what's ready today.
Common Questions About the Growth Engine
What is contractor CRM software?
It keeps customer details, requests, conversations, estimates, quotes, and job records in order. The Growth Engine connects those records to your business phone, website, booking, payments, and follow-up.
Do I need to replace my current business phone number?
No. Your number rings every crew member through the Growth Engine. Whether your current number can be moved over depends on your current phone company.
Does the Growth Engine replace my scheduling, dispatch, or accounting software?
No. The Growth Engine runs the customer side of each job, from the first call to the paid invoice. Crew scheduling and dispatch, accounting and payroll, job costing, time tracking, materials, and customer financing stay in the tools you use today.
Can I see which advertising brings in paying customers?
Yes, for every customer whose first visit or call was recorded. The report credits each ad, search, or referral with the payments it can be shown to have brought in. Revenue with no recorded source goes on its own line instead of being guessed.
Do you work with contractors outside the GTA?
Not yet. Strategic Mind works only with home-service contractors in the Greater Toronto Area, from Oakville and Burlington to Oshawa and Newmarket, so I can meet you in person and run ads in the towns you serve.
Do I need to learn several different software applications?
No. Each task has its own screen, but they all share the same customer records.
Does the Growth Engine guarantee more jobs?
No. Nobody can promise that homeowners will hire you. The Growth Engine catches more of the calls and requests you already get, and follows up on every one. Results depend on demand, your prices, your services, and how you run your business.
Find Out Where Your Business Is Losing Opportunities
You may not need more leads. You may need to keep more of the ones you already get.
I'll look at how you handle the first call, estimates, booking, quotes, payments, and follow-up, show you where the gaps are, and tell you whether the Growth Engine makes sense for you.
Book a Contractor Systems Review below, or call (416) 900-4666.