Stop Paying to Compete for the Same Homeowner
You're paying for leads, missing calls while you're working, and chasing quotes that should already be decided. Before you spend more on advertising, fix where the work is slipping away.
I set it up and run it. You run the crews.
Where Did the Last Ten Leads Go?
You paid for the lead. Did the homeowner answer when you called? Did someone else get there first? Did you send the quote? Did the customer ever reply?
Most marketing reports tell you how many leads you received. That's not the same as knowing how many became paying jobs.
Before buying ten more leads, find out what happened to the last ten.
What Could Missed Calls Be Costing Your Company?
Potential monthly revenue associated with missed calls
Rough math from the numbers you enter.
Five Ways Work Slips Away, and How You Catch It
- A homeowner hires whoever they find first. Your website answers what homeowners ask before they call, and on the Pay When Paid Plan I run your search marketing on Google Search, Google Maps, and AI assistants such as ChatGPT.
- A call goes unanswered. Your business number rings every crew phone at once, and a new caller nobody answers gets a text back. See the phone system.
- A quote goes quiet. The Growth Engine builds the quote from the homeowner's online estimate, emails it, and follows up while the homeowner decides.
- A finished job waits for payment. The Growth Engine sends invoices and payment reminders, so nobody on your team chases payments.
- A past customer forgets your name. Customer campaigns ask each paying customer for a Google review and remind them when their next job is due.
It works for home-service companies from one truck to several crews, in plumbing, HVAC, electrical, interlock, roofing, water and fire restoration, and other home trades.
A Busy Crew Doesn't Always Mean a Profitable Business
You can win a job and still wish you'd quoted it differently.
Check the quote formula and adjust it for your margin before you send the price. You approve the final quote. See how to price a quote for your margin.
Test a Working Contractor Website First
Darteno, an interlock company in Richmond Hill, has run its website on the Growth Engine since July 2026.
Price a driveway at Darteno's real prices, open the quote the homeowner receives, and book a time on the same form Darteno's customers use.
Already Using Jobber? Keep It
Jobber and Housecall Pro run the work you already have. The Growth Engine brings the customers in, and your crew keeps working in the job software it already knows.
Crew scheduling and dispatch, accounting, payroll, and job costing stay in the tools you use today.
Two Ways to Pay
Both plans include the whole Growth Engine. Every price is in Canadian dollars, plus HST.
Own Website Plan: $1,000 a Month
$500 setup, then $1,000 a month, with no fee on any job.
Your company gets its own website, domain, and brand, and the bill stays the same in a busy month or a slow one.
Your marketer, on staff or hired, writes the pages and runs your search marketing.
You pay the full $1,000 in a month with no new jobs.
Pay When Paid Plan: 8% of Paid Jobs
$500 setup, then 8% of qualifying paid jobs, capped at $2,000 a job, with no monthly fee.
You pay only when a customer pays you for a job the shared website or a campaign brings you, so a slow month costs nothing.
I research and write the shared website and keep it updated.
The shared website is not yours to take with you if you leave.
One Customer, From First Search to Paid Job
A homeowner in Oakville searches for a deck builder, sees a price range on your website, and books a site visit. You confirm the scope and price, the Growth Engine sends the quote, they approve it, and the invoice goes out when the job is done.
Every step lands on one customer record, so your crew sees what has happened and what comes next. The report shows which ad, search, or referral brings in your paid jobs.
What I Manage and What You Do
I set up the Growth Engine for your business and keep it running, and on the Pay When Paid Plan I run your search marketing. You keep control of every price, every customer, and every job.
Who Runs the Growth Engine, and Where It Stops
I'm Robert Turnbull, the founder of Strategic Mind. I built business systems for Scotiabank, RSA Insurance, and other companies for more than 20 years, and I worked in the trades while paying for university. Read about me.
Strategic Mind is a new company with one founder, so you speak with me every time. I aim to reply within one business day, and I work only with contractors in the GTA, from Oakville and Burlington to Oshawa and Newmarket.
The Growth Engine answers missed calls and follows up quotes. Local demand, your prices, and your reputation decide how many of those turn into paid work, so nobody can guarantee you more jobs.
Common Questions Before You Sign
Do I need to replace my current business phone number?
No. On the Own Website Plan, I move your current business number in whenever your current provider allows the transfer, and I confirm that before setup begins. On the Pay When Paid Plan, I provide a business number for the shared website, and your current number stays with your phone company.
Does my team need to learn several apps?
No. Each task has its own screen in the Growth Engine app, and every screen works from the same customer records, so your team learns one app.
What do I keep if I leave?
You can leave either plan at any time, in writing, with no cancellation fee. What you take with you depends on your plan: see who keeps the customers.
One Founding Spot per Trade
Each trade's setup is built with one founding contractor, the way Darteno's was built with Darteno. You show me how you estimate and quote, and we test each part on your real jobs.
You pay nothing during development. After launch, you pay 5% of qualifying paid jobs for 24 months, with no setup fee. 12 of 14 spots are open.
Let's Find Out Which Jobs Are Slipping Away
On the call, I look at how you handle the first call, estimates, quotes, payment, and follow-up, and show you where jobs slip away.
You leave with changes you can make yourself and a plain answer on whether the Growth Engine is worth it for your business. There is no commitment.
Pick a time below, or call me at (416) 900-4666.