A Missed Call, Start to Finish
- 8:00 PM, missed call: a homeowner calls about a leaking pipe. Nobody picks up.
- 8:00 PM, text sent: before they hang up, they get a text with a link to request an estimate.
- 8:03 PM, estimate details: they describe the leak and add photos online.
- 8:05 PM, booked online: they pick a spot on your calendar for tomorrow morning, and a quote built from their answers lands in their inbox.
- 1:00 PM next day, quote updated: after the visit, you enter your measurements beside their answers and send the updated quote.
- 3 days later, reminder: the quote sits unopened, so a reminder goes out by email and text on its own.
- Job done, paid: the bill goes out the same day, and an unpaid one gets a follow-up on the schedule you set.
- Payment confirmed, review: a review request lands in the customer's inbox.
Nobody in your office has to remember any of it.
One System from First Call to Paid Job
I'm Robert Turnbull, and I build the Growth Engine as a connected website, CRM, automatic follow-ups, and reporting for residential trades businesses, currently opening territories in the Toronto GTA. It keeps your calls, leads, quotes, appointments, jobs, payments, and follow-up attached to the same customer record, so nothing gets typed twice or lost between apps. Homeowners, and the AI assistants they ask, get your prices and open times from your website, and every inquiry lands in the CRM without anyone typing it in. You pay $500 to start on a shared regional site plus 10% of the jobs I bring you, or $500 to start and $1,000 a month for a private site on your own brand, backed by the same CRM and follow-ups either way. I've spent 20+ years building systems Scotiabank and Rogers trust with their customers, so yours are safe with me.
You and I are on the same side. Every homeowner searching for your trade in your area is a customer you and I are competing for together, and I do well only when they pick you.
I Meet You in Person, and I Bill in Canadian Dollars
I'm in the GTA, and I'll meet you for coffee to go over what your business needs online. When Google needs a video to verify your Business Profile, I come to your home and film it.
Jobber, Housecall Pro, GoHighLevel, and Angi are run by teams you'll never meet.
Every price is in Canadian dollars, plus HST. There's no exchange rate and no bank conversion fee on your bill.
If your business is registered for HST, you claim the HST I charge back as an input tax credit.
Ten Places You're Losing Revenue Right Now
You need to resolve these back-office issues to realize the financial benefit of the quality workmanship.
- Hard for ChatGPT and Google Maps to Understand: Most of my clients' new work now starts in ChatGPT, Gemini, or Claude or on Google Maps, often without the homeowner opening a website. If your services and service area aren't spelled out in a format they can read, they recommend another contractor.
- Missed Phone Calls: 27% of calls to home service businesses go unanswered.1 By the time you call back, they've already booked the next name on the list.
- Missed Review Requests: Happy customers don't leave reviews on their own. The competitor with more stars isn't doing better work, he asks every time.
- No Phone Number in Search Results: A number that is not click to call on the website doesn't get called from a smartphone.
- Unpaid Bills: The job is done; the invoice sits. Nobody is paid to chase it every week.
- Unqualified Leads: An hour spent quoting someone who never hires you is an hour that doesn't go to the next job.
- Quotes Nobody Follows Up On: "Let me think about it" becomes "we're going with someone else" when no automated nudge goes out. Only 16% of roofing and exterior contractors follow up the same day on an unsold estimate.2
- Forgotten Follow-Up: A question that sits unanswered for 2 days gets answered by someone else's business first.
- Booking Back-and-Forth: 4 texts to find a time that works is 4 chances for the job to go to whoever answers first.
- Unbilled Jobs: A finished job that's never billed is work you do for free.
Less Time Spent While Nothing Gets Missed
- Incoming calls ring multiple smartphones at the same time, and a caller nobody answers gets an immediate text with a booking link.
- Open quotes get automatic follow-up until the customer accepts or you close them.
- A job marked done sends the invoice and payment link the same day, and the review request goes out once payment is confirmed.
- Every stage lives on the same customer record, so you save time, call back faster, and close more of your leads.
Most Tools See One Part of the Business
- Google Ads knows about your ads.
- Your website report knows about visitors.
- Your customer software knows about leads.
- Your bookkeeping knows about payments.
I connect all of it.
You see which ad turned into a call, which call turned into a job, and which job turned into money in the bank.
Common Questions
Why not buy customer software and a separate marketing agency?
Customer software stores names and numbers. An agency runs ads. Neither one automatically turns a missed call into an estimate, then a quote, then a booked job, then a paid invoice, then a review. That hand-off is where the money leaks. The Growth Engine owns that sequence end to end.
How do we stop things falling through the cracks between different tools?
The Growth Engine tracks your lead, your quote, your booking, and your bill all linked to the same job from start to finish, so nothing gets typed in twice, explained twice, or lost along the way.
How do we grow the business without working every evening and weekend to keep it running?
Your follow-ups, reminders, bills, and review requests all happen on their own, so growing the business stops meaning more hours of paperwork after the job is done. You get your evenings and weekends back instead of spending them catching up.
How do we get happy customers to leave a review?
I send a review request on its own once the customer's payment is confirmed, with a built-in link to make it as easy as possible for your customers. That catches them while the good feeling is still fresh.
How do we stop missed calls from turning into lost jobs?
If nobody answers, your caller gets an immediate text with a link to book an appointment, so the call doesn't go unanswered and disappear. The call rings multiple smartphones at the same time first, and your CRM shows the call so you can call back from your truck's smart screen.
How do we stop wasting time quoting people who never hire us?
Your website prices the job for a visitor before they ever call, based on real answers about their own job, so the person who does call or book is already looking at a real number instead of fishing for a free ballpark. The quotes you send go to people who have seen the price and still want the work.
How do we stop chasing unpaid invoices every month?
A bill goes out as soon as a job is done, and a late one keeps getting a nudge on the schedule you set until it's paid. You stop being the one who has to remember, call, and ask twice, and getting paid on time becomes normal instead of a monthly chase.
Is there a way to stop quotes from going cold?
I check on every quote and follow up on it, so a quote that otherwise goes quiet gets a nudge before the customer picks someone who follows up faster. Fewer of your quotes die from silence.
How do we look as trusted and established as a bigger company?
A clean, professional, branded website is what customers notice, and it happens in the background without extra work from you. It's also written to convince ChatGPT and Google that you're the best option for the homeowner asking them, which is where more homeowners now get their answer.
How do we stop losing jobs to scheduling back-and-forth?
Your customer books straight into an open spot on your calendar, with no round of calls or texts to find a time that works for everyone. The booking is done before they even think about calling the next name on their list.
How do we make sure every finished job gets billed?
A job moves straight to a bill the moment it's marked done, so nothing slips through because someone forgets to send it after a busy week. If the work is done, it gets billed, with no double-checking needed.
How do we know if all this is paying off?
Every call, lead, quote, and payment stays on one customer record, and a report on the schedule you choose shows what's working, so you're not pulling numbers from 5 different apps yourself.
How do we know which marketing is working?
Every lead rolls up to the ad, search result, or referral that brought it in, and stays connected through the quote and the job. You can see which marketing is producing paying work, not only clicks and impressions.
What if my website loses me a customer and I never find out?
If a page loads slow or a form breaks for any visitor, in any browser, at any hour, it lands in my error log and gets fixed on a regular schedule, so it doesn't quietly keep costing you leads. It also shows up in your report. See how errors get found and fixed in the Website Guarantee.
How do we cut down on no-show appointments?
Every booking gets confirmed the moment it's made and reminded again as the visit gets closer, so customers show up because they're kept in the loop, not because someone has to call and double-check.
Why is it priced this low? How do you make money?
I make money when you do, from a share of the jobs the shared site brings you or a flat monthly fee on a private site. My aim is to add revenue and take a share of what I add, which keeps your interests and mine lined up. I priced both to still make sense as your business grows, because keeping you for years is worth more to me than a big fee once.
The catch is that I'm new. The first contractors on it get the setup fee waived and their rate locked for 24 months, in exchange for 15 minutes of honest feedback a month.
Sources
- Invoca, See How Much Missed Sales Calls Cost Home Services Businesses. Retrieved October 2026. ↑
- ServiceTitan, 2026 Roofing and Exterior Market Report, survey of over 1,000 contractors. Retrieved October 2026. ↑